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Segmented, targeted campaigns drives a 760% increase in revenue compared to static marketing efforts.* Have you put the right pieces in place to identify your audience to better communicate with them based on where they are in their purchase journey?
As omnichannel and artificial intelligence become the present and future, it is more important than ever to understand who your customers are and who they could be five years down the road.
Consumer identity management solutions are the foundation to implementing successful marketing initiative as they enable enterprises to:
- Verify identities
- Link core identity data across multiple platforms
- Gain valuable insights into important lifestyle and demographic information
Discover the six ways in which a consumer identity management solution adds value to your business.