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6 Ways AI Will Power Your Marketing
IDC estimates that spending on machine learning will potentially exceed $46 billion by the year 2020. While AI could significantly enhance your automated marketing, the success of your programs relies heavily on the accuracy of your consumer identity data.
Within this white paper, you will learn:
- The different types of data that are critical for AI success.
- The effect velocity of change among consumers may have on your AI programs.
- The data requirements needed to build successful models and automated programs using AI.