There is an identity crisis that is corrupting your leads — the lifeblood of your ongoing business success. The identity and qualification of your leads relies heavily on the data you have for them. But, 30% of your CRM is inaccurate, incomplete or out of date at any given moment.
The issues from bad consumer data plays out into three different fails:
- You think they're someone they're not
- You can't effectively reach them
- You don't know what they need
Download our latest infographic for insight into how inaccurate customer data is hurting your business and the solution to your identity crisis.