Consumer Identity and Its Impact On Your Omnichannel Strategy

Host by the DMA and Infutor's VP of Product, Mary Jo Yafchak

Omnichannel Webinar

Free Webinar Download

Why does the foundational identity of a consumer mean so much to today’s top brands, and how does this impact omnichannel marketing efforts?

Consumer identity management, when done right, is the core strategy that has propelled the nation’s leading omnichannel brands to continued excellence.

This webinar will:

  • Highlight key components of a consumer’s identity that impact your omnichannel campaigns
  • Provide examples of how identity impacts each channel of communication (mobile, brick and mortar, online, customer service)
  • Offer six practical ways Consumer Identity Management can significantly impact your marketing ROI and reduce media costs

Contact Infutor today to find out how accurate, reliable, and agile data solutions can provide key consumer insights and give you the power to make more informed business decisions.