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To ensure that an omnichannel approach provides a seamless, integrated and consistent experience, accurate and complete consumer profiles for all users must be available.
Working from a partial identity can lead to marketing campaigns that fail to recognize the full context of their target audience during both inbound and outbound touchpoints creating a disconnected consumer experience.
A consumer identity management solution is an essential component to your omnichannel marketing strategy by helping enterprises:
- Complete fractional identities
- Unify inbound and outbound consumer touchpoints
- Break down silos
- Achieve a more consistent message across channels