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Improving Student Conversions with Better ID Verification and Scoring
Accurately reaching and targeting prospective, non-traditional higher education students is about knowing where they are in their life journeys. Mid-career professionals, single parents and military personnel, to name a few, want to be appealed to on personal level.
Our latest white paper, Matching Leads to Their Life Journey: Improving Student Conversions with Better ID Verification and Scoring, explores how higher education marketers can use a consumer identity management resource to:
- Improve the lead qualification process
- Increase conversion rate
- Reduce costs of buying leads
- Streamline lead servicing costs