In today's digital age, consumer identity data pours in from a variety of different platforms faster than a marketer can make sense of it. The most successful brands keep their fingers on the pulse of their consumers by linking consumer identities and consumer interest data. But, the foundation of this success relies heavily on consumer privacy and data governance.
This complete guide to data privacy and compliance for omnichannel marketers focuses on the importance of protecting consumer identity information in an omnichannel universe.
Many marketers are analyzing loads of data in order to build that desirable 360-degree profile of their customers. But as more data comes in, it remains essential for businesses to make data governance and privacy a top priority.
Infutor's latest white paper, Omnichannel Marketing: What You Need to Know About Privacy and Data Governance, provides insight into:
- The reasons data privacy and data governance are key to omnichannel success
- The value of linking fractional identities across multiple platforms
- Important steps you should be taking to ensure data privacy for omnichannel marketing
- Questions you should ask your third party data provider about their privacy and data governance policies
Download the full white paper to learn more about data privacy and governance and its impact on your omnichannel marketing strategy.