Why Customer Life Journeys Should Be Part Of Your Marketing Plan
63 percent of adults think more positively of a brand that delivers valuable, interesting and relevant content.*
You track your customers' purchasing journey, but do you also track their life journey?
Consider what happens after that single purchase journey is completed, and the customer’s interactions with you lapse over time. That customer will grow and evolve as their life journey unfolds, which means the messaging you use must do so as well.
Within this white paper, you will:
- Visually explore the customer journey
- Understand the importance of using customer life journeys to lower churn and increase lifetime value
- Gain actionable insights when incorporating customer life journeys into your marketing plans